Dulux Walls Are Dancing
Dulux worked with mural painter MWM (Matt W Moore) to create a series of live painting performances on walls in Marseille, Lyon and Paris, an expression of the Let’s Colour Project. French film directing collective Le Groupuscule captured the evolution of each mural, gathering over 700,000 pictures, editing them together to an new music track by Monsieur Monsieur, “Walls Are Dancing”.
Click on the image below to play the video in YouTube
Click on the image below to play the Making Of video in YouTube
The Let’s Colour project, launched in the beginning of 2010, invites members of the public to reclaim their own environments and regenerate them through colour. The initiative has already led the brand to transform neighbourhoods in Rio (Brazil), Aulnay-sous-Bois (France), London (Great Britain), Jodhpur (India) and Istanbul (Turkey).
The Walls are Dancing project involved 700,000 images, 70 colours, 150 rolls of film, 300 litres of paint, and 330 people signed in the guestbook.
The Walls are Dancing project was developed at BETC Euro RSCG, Paris, by account managemers Vanessa Barros, Philippe Brandt, Karine Volpe and Mathilde Cossin, strategic planner Jean-Patrick Spitz, creative director Olivier Apers, art director Jordan Lemarchand, copywriter Julien Deschamps, and BETC Music supervisor Christophe Caurret, working with Dulux Valentine (Groupe AkzoNobel) brand managers Christelle Drolon, Olivier de Villeneuve, Carole Fleury and Lucie Champigny
Filming was shot by directors Le Groupuscule via RITA Films with producers Michel Teicher and Camila Mendez, executive producer Julien Pasquier at COSA.
Event and mural painting were managed by Alexandre Brachet and Laurent Cairoli at UPIAN.