Dr Pepper Dr Love

Dr Pepper has brought back Gene Simmons for a second appearance as “Dr Love”, in spot airing during the 2010 Super Bowl. The spot promotes the brand’s Dr Pepper Cherry line extension, which launched in March 2009. Simmons’ line, “Trust Me, I’m a Doctor”, is enhanced by the appearance of Paul Stanley and other members of Kiss, who focus on the kiss of cherry flavour. The Dr Pepper brand is being promoted online at www.drpepper.com, Facebook and Twitter.

Dr Pepper Dr Love

Click on the image below to play the 2010 commercial in YouTube

Click on the image below to play the 2009 commercial in Vimeo.


The Dr Love campaign was developed at Deutsch, Los Angeles, by chief creative officer Eric Hirshberg, group creative director Chris Ribeiro, associate creative director/copywriter Rob Goldenberg, associate creative director/art director Barney Goldberg and John Davis, director of integrated production Vic Palumbo, director of broadcast production Victoria Guenier, senior producer Tricia Kovack, working with Dr Pepper Snapple Group director of creative Shaun Nichols and advertising manager Sharon Leath.

Filming was shot by director Paul Hunter of Prettybird, Santa Monica, with director of photography Mark Plummer, executive producer Kerstin Emhoff, head of production Ali Brown, staff producer Candice Oaknine, line producer William Green, 1st art director Michael Kahn.

Editors were David Chechel and Jay Nelson at Cut+Run, with assistant editor Isaac Chen, executive producer Michelle Burker and producer Carr Shilling.

Colorist was Stefan Sonnenfeld at Company 3.

Visual Effects were produced DTrain Effects, Santa Monica, by creative director/VFX supervisor Dan Connelly, creative director Ben Gibbs, VFX artists Yosh Bolivar, Culley Bonker, Casey Price, VFX assistant artists Eric Galoob and Lauren Riedel, producer Shannon Preece.

Sound was designed by Tobius Enhus and Scott Salinas at Critical Mass, Santa Monica, and mixed by Peter Ricon at Pop Sound with assistant mixer Rob Weiss and producer Erin Reilly.