Dove Men Care Manthem

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Unilever is promoting Dove Men+Care with “Manthem”, a television commercial which debuted during the first half of the 2010 Super Bowl. The 45 second music video, set to the William Tell Overture, spills over with stereotypes associated with masculinity, encouraging men to get to the point where they’re comfortable in their own skin. The spot begins with sperm racing to fertilize an egg before taking us through the journey of a baby boy through childhood and adolescence to adulthood.

Dove Manthem Dance scene

Click on the image below to play the video in YouTube (HD)

Get born get slapped, and cry out loud
Now walk and talk make your parents proud
Be good at sports, always look cool
and climb the rope in class
Lift weights, be strong, know how to fight.
Don’t stay up all night
Be tough be cool and bright
Don’t show your sensitive side
Go out with your friends
but be a gentleman too
Then find the perfect girl
who’ll say I do
Go check out the noise
and never be scared at night
Don’t waste your life
on the couch in your underwear
Just imagine the yard
Honey could you open this jar
Have a kid it’s time for a family
Before you know it you’ll have three
Don’t use the
Always know where you are
Changing the tire while relieving
You’ve come this far
and it wasn’t a breeze
You can take anything on
of course you can
because you’re a man!

Credits

The Manthem campaign was developed at Ogilvy & Mather, New York.

Filming was shot by director Fredrik Bond via MJZ.

Editor was Haines Hall at Spot Welders.

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This entry was posted on Monday, February 8th, 2010 at 9:10 pm and is filed under Inspiration, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.