Doritos Please Win It Before They Do

Doritos King of Ads competition is being given a boost with a print advertising campaign playing on a fear of geeky success. Three print advertisements introduce us to Eunice, Iain and Pat, who each want to make the next Doritos TV ad and win £200k. Their creative aspirations are collated in a way guaranteed to give copywriters and art directors the shudders. “Please. Win it before he (she) does.”

Doritos Eunice ad

Doritos Iain ad

Doritos Pat ad


The Doritos “Please Win” campaign was developed at AMV BBDO, London, by art director Tim Vance, typographer Aaron Moss, copywriter Paul Knott and planner Tom White.

Filed under: Doritos, Print



  • Hello,

    As a blogger who has already posted about our ‘King of Ads’ competition for Doritos, I thought you be interested this ‘Idiot’s Guide’ to making a great ad. Created by one of our panel of judges – top ad director David Shane. Get your Doritos, sit back, and prepare to laugh!

    And if there’s anything else you would like to know about the competition, don’t hesitate to contact me.

    Enjoy your weekend,