Doritos King of Ads competition is being given a boost with a print advertising campaign playing on a fear of geeky success. Three print advertisements introduce us to Eunice, Iain and Pat, who each want to make the next Doritos TV ad and win £200k. Their creative aspirations are collated in a way guaranteed to give copywriters and art directors the shudders. “Please. Win it before he (she) does.”
The Doritos “Please Win” campaign was developed at AMV BBDO, London, by art director Tim Vance, typographer Aaron Moss, copywriter Paul Knott and planner Tom White.