Pepsico has launched the 2010 season of “Doritos – King of Ads”, offering film makers (professional and amateur) a chance to win up to £200,000 in prize money as well as fame in the UK. Everyone who is aged over 18 and lives in the UK and the Republic of Ireland is eligible to enter. Entries must be 29 seconds long, preferably shot in 16:9 perspective, and uploaded to doritos.co.uk before 30th April 2010. The top 15 will be invited to pitch their ideas to a panel of experts and celebrities, including Lauren Laverne, David Shane and Noel Clarke. Online public will the have the opportunity of voting on the top three between May 19 and June 10. The winning advert will win £100k, and an extra £1 for each vote they receive – up to £200k, before airing in the UK during June 12 to July 11, 2010. The competition also provides prizes for the top 100, top 50 and top 15 advertisements.
Pete Charles, Marketing Manager, Doritos, said: “This is an incredible opportunity for anyone wanting to make a name for themselves in the world of advertising or earn a life changing amount of money. In true Doritos style your adverts can be as bold, left field or as funny as you can make them – good luck!”
Click on the image below to play the Miquita Oliver’s explanation in YouTube (HD)
Doritos Tribe: The 2008 Winner
The winner of You Make It, We Play It was Doritos Tribe by Matt B from London. A man arrives home with a delicious bag of Doritos, plonking them on the table he leaves to tend to something else. Whilst away a tribe of Doritos escape from the packet to perform a quick sacrifice to the God of Salsa. the man returns interupting the ceremony, opening the pot of salsa he is confused to find a dorito already inside. Deciding his love for doritos outwieghs his suspicion the man devours the doritos. The Salsa God is appeased.
Click on the image below to play Tribe, the 2008 winner, in YouTube (HD)