Doritos Guitar Hero Alan
The British Arrow (the new name for the British Television Advertising Awards) Craft Awards held this week in London included the Gold for Best Original Music, given to the Doritos Guitar Hero Alan commercial. Alan is a guitar hero who was born to live the rock god dream. As the lyrics of his rock tracks explain, life has treated him mean and he has never been able to realise his rock star potential. The ad, released in 2009, was associated with a competition to win both a Guitar Hero kit and a night in the life of a rock god in a luxury penthouse suite.
Alan was developed at AMV BBDO, London, by creative director Mark Fairbanks, art director Paul Pateman, copywriter Mike Nicholson, agency producer Anita Sasdy, production assistant Rebecca Holt.
Filming was shot by director David Shane via MJZ, London, with executive producer Debbie Turner, producer Nell Jordan and director of photography Alex Barber.