Doritos Guitar Hero Alan

The British Arrow (the new name for the British Television Advertising Awards) Craft Awards held this week in London included the Gold for Best Original Music, given to the Doritos Guitar Hero Alan commercial. Alan is a guitar hero who was born to live the rock god dream. As the lyrics of his rock tracks explain, life has treated him mean and he has never been able to realise his rock star potential. The ad, released in 2009, was associated with a competition to win both a Guitar Hero kit and a night in the life of a rock god in a luxury penthouse suite.

Doritos Guitar Hero Baby Alan


Alan was developed at AMV BBDO, London, by creative director Mark Fairbanks, art director Paul Pateman, copywriter Mike Nicholson, agency producer Anita Sasdy, production assistant Rebecca Holt.

Filming was shot by director David Shane via MJZ, London, with executive producer Debbie Turner, producer Nell Jordan and director of photography Alex Barber.

Editor was Paul Watts at The Quarry. Post production was done at The Mill, London. Original lyrics, by Paul Pateman and Mike Nicholson, were set to music at Finger Music.