Don’t Talk While he Drives

Bangalore Traffic Police has been running an outdoor advertising campaign using disturbing photography to shock people out of talking to their friends and families on the phone while they are driving. Men and women are shown grimacing as blood spurts out from their telephones. The tag line: “Don’t talk while he drives”

Bangalore Traffic Police billboard

Bangalore Traffic Police billboard
Bangalore Traffic Police billboard


The campaign was developed at Mudra Group, India, by executive creative director Joono Simon, art director Vinci Raj, copywriter Akhilesh Bagri, photographer Mallikarjun Katakol, with retouching by Sathish.

  • the truth, told in a gruesome way.. pictures look very disturbing…

  • BMD

    This ad is ridiculous. Why isn’t there a focus on the driver putting their phone on silent instead? Yes, it is someone else’s responsibility to know when you’re driving and not to call you, of course…

    • L

      The point is ads that focus on use of mobile phones whilst driving always focus on the driver and never the person on the other end who is just as much in the wrong as the driver, finally an ad is pointing out that being on the phone whilst driving isn’t only the drivers fault.