Bangalore Traffic Police has been running an outdoor advertising campaign using disturbing photography to shock people out of talking to their friends and families on the phone while they are driving. Men and women are shown grimacing as blood spurts out from their telephones. The tag line: “Don’t talk while he drives”
Credits
The campaign was developed at Mudra Group, India, by executive creative director Joono Simon, art director Vinci Raj, copywriter Akhilesh Bagri, photographer Mallikarjun Katakol, with retouching by Sathish.
the truth, told in a gruesome way.. pictures look very disturbing…
This ad is ridiculous. Why isn’t there a focus on the driver putting their phone on silent instead? Yes, it is someone else’s responsibility to know when you’re driving and not to call you, of course…
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