Don’t Be That Guy

SAVE (Sexual Assault Voices of Edmonton) has launched an outdoor and print advertising campaign focusing on the issue of alcohol-facilitated sexual assaults. This campaign’s message is simple: Sex without consent is sexual assault. The advertisements use very graphic language and images to communicate to their intended target audience, males between the ages of 18 to 24. The campaign consists of mini-boards above urinals in the Edmonton bar districts, LRT station advertisements, print ads in the University of Alberta and Grant MacEwan University newspapers as well as entertainment magazines like SEE and VUE. “”Just because she isn’t saying no doesn’t mean she’s saying yes”. “Just because you help her home doesn’t mean you get to help yourself”.

Just because she isn't saying no doesn't mean she's saying yes

Just because you help her home doesn't mean you get to help yourself

Alcohol-facilitated sexual assault is a sexual act committed on a victim who is profoundly intoxicated to the point of near or actual unconsciousness. In these cases the victim cannot give consent. The “Don’t be that Guy” behavioural marketing campaign is aimed at the offender. Historically, sexual assault campaigns focused on how to prevent being assaulted.

Superintendent Danielle Campbell of the EPS Criminal Investigations Division says, “A recent study out of the United Kingdom involving 18-25 year old males revealed that 48 per cent of the males didn’t consider it rape if a woman is too drunk to know what was going on. This study validates the statistics we have here in Edmonton.”

The Sexual Assault Voices of Edmonton (SAVE), online at Facebook, is a coalition of groups: Sexual Assault Centre of Edmonton, the University of Alberta Sexual Assault Centre, Saffron Centre of Sherwood Park, Convenant Health Prevention of Alcohol Related Trauma in Youth (PARTY Program), Responsible Hospitality Edmonton, Red Cross, Prostitution Awareness and Action Foundation of Edmonton (PAAFE), University of Alberta Women’s Studies, Community Advocates and the Edmonton Police Service.

Filed under: Print, Red Cross Red Crescent


  • Joseph

    Yep. The solution is to let these drunks laying on their vomit on the sidewalk.
    They tease the guys, they seduce them, and then if after all those signs the guy does anything, he is a rapist.
    Women now don’t have to be responsible for any of their acts.

  • Mel

    Rape isn’t a woman’s act Joseph. Women are not responsible for something men choose to do.

    If a man feels as though sex was a sure thing, that he was ‘led on’ or ‘teased’ only to be told ‘No’ then he gets to feel all sorts of things about that.

    He gets to feel annoyed, upset, disappointed even angry. He might then choose to never see the woman again or to think twice about how and who he is trying to approach a relationship or sexual encounter with and to make better decisions in the future.

    One thing he doesn’t get to do, is penetrate her against her will or when she doesn’t have the capacity to say no.

    Not raping someone isn’t that hard Joseph. Your comment is very disturbing.

  • I have mixed feelings about this campaign. I do like that it targets behaviours rather than telling survivors how to avoid being raped. However, the frequent portrayals of the campaign as “finally telling men not to be rapists” is more than a little minimizing to male rape survivors. Further, it does give the impression that only men commit rape and that they are all going to be rapists unless taught otherwise. Consent campaigns are an improvement, but I take offense at the concept that I have to be taught not to be a rapist. When I was the age of the target demographic – I was being raped – by a woman who used alcohol she bought to drug me. I’m not a statistical anomaly, more than simply a deliberately ignored demographic. Consent is not a gender issue, regardless of how some may wish to paint it for their own purposes.

    The woman who raped me BOUGHT my drinks for me and spiked the second one before doing what she wanted and then blackmailing me into silence. Of course, I’ve been told by both men and women that I must have wanted it, was at fault for drinking with a woman I didn’t know, men can’t be raped, women can’t be rapists and every other victim-blaming tidbit you can think up.

    Someone never told my rapist “Don’t Be That Gal.” 20 years, countless panic attacks, years of lost sleep, and thousands of dollars in therapy bills could have been avoided if she’d cared about consent herself. How many women violate the consent of their partners regularly, only to get away with it because female on male rape is considered a big joke, or worse – that he was asking for it (i.e., erections = consent, men can’t be raped, men always want sex).

    Somedays I hate her and other days I reserve my stronger emotions for those who make excuses for people (not just men) who violate consent and do what they want, when they want, without regard to the damage they leave behind.

  • Emily Church

    I’ve seen that statistic about men in the UK not being able to identify rape when a woman is too intoxicated to know what’s going on, but I can’t find the original study. Do you have a link?