Dogs Staying For The Frolic Biscuits

Mars Petfood Frolic, beef and carrot semi-moist rings for dogs, is presented as the food of preference for young and old, fat and skinny, ugly and pretty canines in this print advertising campaign from France. Three canine couples are presented, Bulldog and Poodle in the hotel, Basset Hound and Afghan Hound by the pool, Mastiff and Cavalier King Charles Spaniel in a limo. “She’s only with him for his biscuits”.

Frolic Bulldog and Poodle

Frolic Basset Hound and Afghan Hound

Frolic Mastiff and King Charles Spaniel

The poodle and bulldog appear in two television commercials, Swimming Pool and Bedroom.

Click on the image below to play the Swimming Pool video.

Click on the image below to play the bedroom video.


The Frolic Dogs campaign was developed at CLM BBDO, Boulogne Billancourt, Paris, by creative directors Gilles Fichteberg and Jean-Fran├žois Sacco, art director Lucie Vallotton, copywriter Julien Perrard, agency producer/art buyer Sylvie Etchemaite, photographer Clive Stewart, with retouching done at Picto.

Filming was shot by director Jerome Langlade via Quad, Clichy, with producer Guillaume Delmas.