DnB NOR Tattoos

DNB NOR, the Norwegian financial services group, is using tattoos and breast implants in an attempt to persuade young people to invest in pension funds. “Det er lurt nar man er ung a tenke pa at man en dag skal bli gammel”, is translated in English as “It is good when you’re young to remember that one day you will be old”.

DnB NOR Tattoos

Click on the image below to play the video.

See the original in Norwegian, P for Pensjonssparing, on the DnB NOR YouTube channel.


The Tattoos campaign was developed at TRY Advertising, Oslo, by copywriter Janne Brenda Lysø, art director Stian Johansen, consultant Arne Eggen.

Filming was shot by director Martin Werner via Fantefilm and Bacon, Copenhagen, by producer Magne Lygner.

Music is “I am what I am”, sung by Gloria Gaynor.