Direct Winners at Cannes 2010

The results are out for the Direct Lions at Cannes International Advertising Festival. The definition of Direct Marketing for the purpose of Cannes Lions encompasses targeted direct communication, designed with the intention of entering into a dialogue with the respondent and to generate response or specific action whilst building and prolonging relationships. It is not limited only to work that contains a response mechanism – coupon, phone number etc., but must be able to demonstrate that it had some directly attributable effect on behaviour and must be concerned with obtaining a meaningful, measurable response. Read on to catch up on the Grand Prix, Gold, Silver and Bronze Lions.

Cannes Lions Direct Grand Prix


Grand Prix

The Grand Prix for Direct was awarded to Orcon Broadband’s Orcon + Iggy Pop campaign, developed at Special Group, Auckland, New Zealand.

Gold

GGRP Cardboard Record Player, Grey Vancouver, Canada
Zoo Records, Hidden Sound Campaign, Leo Burnett, Hong Kong, China
Coastguard NZ, Live Rescue, DDB New Zealand
Nokia, Biggest Signpost, Farfar, Sweden
Walkers Crisps, Sandwich, AMV BBDO, UK
Young Director Award, Drama Queen, TBWA\PBS Helsinki, Finland
Toyota, Nothing Soft Gets In, Saatchi & Saatchi, Australia
K’s Japan, Smash, Hakuhodo, Japan
Canon EOS, Photochains, Leo Burnett, Australia
Orcon Broadband, Orcon + Iggy Pop, Special Group, New Zealand
V Australia, 4320 LA/SYD, Droga5 Australia
Studio Brussels, Eternal Moonwalk, Mortierbrigade, Belgium
Bang & Olufsen, Audio Annual Report, Serviceplan, Germany
Guide Dogs Australia, Support Scent, Clemenger BBDO, Australia
Ohne Rustung Leben, Child Soldiers, Jung Von Matt, Germany
Metropolitan Police, Choose a Different Ending, AMV BBDO, UK

Silver

Bischoefliches Hilfswerk Misereor, Falling Letters, Kolle Rebbe, Germany
13th Street, Last Call, Jung von Matt, Germany
Samsung, Shakedown, From Stockholm with Love, Sweden
Association of Communication Companies, Virtual Strike, Famous, Belgium
NBC Universal, I Kill a Friend.com, BETC Euro RSCG, France
Inbev, Andes Teletransporter (2), Del Campo/Nazca Saatchi & Saatchi, Argentina
Heineken Italia, Auditorium, JWT Italia, Italy
Burger King, Whopper Face, Ogilvy Brasil, Brazil
Cadbury, It’s No Picnic, George Patterson Y&R, Australia
Neunerhaus, Take Away Derelict, Euro RSCG Vienna, Austria
GRAACC, Donate Your Website, Ogilvy Brasil, Brazil
Canon Eos, Photochains, Leo Burnett, Australia
Audi, Composing Your Life, CP Proximity, Spain
Antwerp Zoo, Baby Elephant, Boondoggle, Leuven
Zoo Records, Hidden Sound Campaign, Leo Burnett, Hong Kong, China
NBC Universal, I Kill a Friend.com, BETC Euro RSCG, France
Grupo Q Playboy, Casting, Grey Argentina
K’s Japan, Smash, Hakuhodo, Japan
Saxsofunny, Imaginary Musical Instruments, DDB Brasil, Brazil
Global Literacy Project, My First Book Project, JWT Cape Town, South Africa
The Cancer Council, Sun Sound, Three Drunk Monkeys, Australia
Coastguard NZ, Live Rescue, DDB New Zealand
V Australia, 4320 LA/SD, Droga5 Australia

Bronze

IHDI Estacao BEM-Estar, Invasion, Sun/MRM Worldwide, Brazil
Posten, Magical Christmas Cards, Crispin Porter + Bogusky, Sweden
Rock4Aids, ARV Plectrums, Joe Public, South Africa
Bang & Olufsen, Audio Annual Report, Serviceplan, Germany
Canon Australia, Photo 5, Leo Burnett, Australia
Tower Insurance, Missing Pictures, AIM Proximity, New Zealand
Toyota, IQ Font, Happiness Brussels, Belgium
Diesel, Quique The Head, Shackleton, Spain
RadioJanst, The Hero, DraftFCB, Sweden
Tricom, Reload, Pages BBDO, Domincan Republic
Europcar Germany, Rear View Mirror Cinema, Ogilvy Frankfurt, Germany
Skoda, Electrically Operated Boot, Change Integrated, Poland
Claro, Ringtowns, Ogilvy Guatemala
James Ready, Coupon Billboard, Leo Burnett, Toronto
Peugeot 207 Quiksilver, Wax Ad, Loducca MPM, Brazil
Puma, Hardchorus, Droga5 New York, USA
Sengoku Udon Noodles, Lure The Otaku!, Dentsu, Japan
Toohey’s Extra Dry, 6 Beers of Separation, BMF Sydney, Australia
Franz China Collection, Ogilvy & Mather Taiwan
Nokia, World’s Biggest Signpost (2), Farfar, Stockholm
Heineken Italia, Auditorium, JWT Italia, Italy
Spiegel Online, The Soap of Your Choice, Interpol+ Berlin, Germany
Ditsong Museum of Military History, Get a New Perspective on History, Ireland/Davenport, South Africa
Award, Call for Entries, DDB Sydney, Australia
The Metropolitan Police, Choose a Different Ending, AMV BBDO, UK
Canon Australia, Photochains, Leo Burnett, Sydney
Grupo Q Playboy, Casting, Grey Argentina

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