Coca Cola has launched “Stay”, a large-scale exploration of extraordinary people preparing to go off and do extraordinary things, large and small. These are the kinds of moments that are fueled by Diet Coke. “Sweet Disposition” by The Temper Trap is used as the musical backdrop to a poignant portrayal of the iconic soft drink’s place amid great acts of art and accomplishment. A man fueled by Diet Coke hobnobs with an urbane crowd at a swanky big-city party. A nurse cares for newborn babies with the soft drink by her side. The drink is there beside the runway of an edgy fashion show, on the set of an explosive outdoor movie shoot, in the limo of an actress preparing to take to the red carpet, and in the painting of an expansive mural in a neighborhood.
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The “Stay” campaign was developed at Wieden + Kennedy by creative director Hal Curtis, art director Max Erdenberger, copywriters Ginger Robinson and Tatum Shaw, agency producer Erika Madison.
Filming was shot in Los Angeles by director Christian Loubek via Anonymous Content with producer Deannie O’Neil, executive producer Dave Morrison, and production supervisor Mariska Leyssius.
Editor was Terence “Biff” Butler at Rock Paper Scissors with executive producer Carol Lynn Weaver and producer Cassie Hulen.
Post/Effects were produced at A52 by VFX supervisor Patrick Murphy, executive producer Jennifer Sofio Hall and VFX producer Cassie Hulen.
Download “Sweet Disposition”, by The Temper Trap, online at iTunes: Sweet Disposition – Conditions