Comments on: Diesel Be Stupid

By: Oliver

Oliver — Tue, 10 Jan 2012 23:11:20 +0000

Hell Yeah ! Let’s All Be Stupid !

Let’s Stop thinking, thats not Trendy ! Let’s Just Be stupid and Buy Buy Buy !
Because we are so HIP ! Awww Yeah <3 !

By: Fashion Flashback: Diesel “Be Stupid”

Fashion Flashback: Diesel “Be Stupid” — Tue, 22 Nov 2011 11:06:47 +0000

[...] {source} [...]

By: For Love, For Living, For Money « S A V O I A

For Love, For Living, For Money « S A V O I A — Wed, 09 Nov 2011 15:15:28 +0000

[...] to photograph an entire magazine at just the age of 16 and in the past year was in charge of Diesel’s “Be Stupid” winter campaign. “I take photos because it’s all I know and want,” says [...]

By: Gerae Stack

Gerae Stack — Sat, 05 Nov 2011 17:50:35 +0000

Okay this is my favorite campaign in the whole world. In society today there is such a stress on “appropriate behavior” in public that most people have hidden their true self. They lost their imagination, have become prisoner to technology, and all together forgot how to have fun. I am a person who never ever thinks in realistic terms because even if deep down I know that, maybe it’s not realistic at all, there is always a chance and recognizing that it may very well be impossible is one of the most depressing things I can think of. Yes I do agree it would be nice to put “real people” in the ads instead of the men and women who have bodies of tooth picks and that yes that would make it more relatable to the rest of the people but I don’t think they are saying that if you are stupid you are automatically sexy, cool, etc. I believe that they are saying pull the stick out of your butt world and realize that each day we are inevitably preparing for our death so why not enjoy life and do the stupid things you want to but usually “think better of.” Dance in the middle of a store, laugh to loud in church, go streaking, blare the music and sing and dance in front of the window in your house because WHO CARES! Life is life screw society and it’s unwritten rules of acceptability, ( I realize some are written in the form of the law,) and relax and just have fun!

By: bagyo

bagyo — Thu, 27 Oct 2011 03:28:04 +0000

This is an ADVERT-isement. it is meant to focus your attention and desires—and your money on their company and products. Media and advertising direct you, & yes PROGRAM you on how you spend your time, thoughts and money. So go ahead all you readytobestupid ready-to-be-advertised-to easily reprogrammed people—make Diesel’s Stupid Campaign effective and buy diesel’s stupid products and help them make their profits. By the way people compliment this advertising campaign, looks like they bought in without using any money anyway.

By: STUPID « the mystery of Hall 14: slippers saga

STUPID « the mystery of Hall 14: slippers saga — Tue, 18 Oct 2011 13:49:48 +0000

[...] a lot of courage to take that step out and do something you know doesn’t make you look good. (Ask Diesel) And it takes even more intelligence to do something stupid at the correct [...]

By: sophie

sophie — Wed, 05 Oct 2011 08:04:53 +0000

Why is everyone getting so chocked over this? It’s a brilliant idea, the media is FINALLY telling us to be stupid and live our lifes with a bit of fun in mind, rather than trying to make us into clones so that they can have their perfect world filled with smart and sensible people. If you dont like this campaign… DONT RESEARCH IT. And just because an ad tells you to do something, doesnt mean you actually have to do it.

By: Long Live Stupid; Stupid Is Dead « The Unbiased Eye

Long Live Stupid; Stupid Is Dead « The Unbiased Eye — Sat, 24 Sep 2011 22:02:00 +0000

[...] Smart had one good idea, and that idea was stupid. You can’t outsmart stupid. So don’t even try. Remember only stupid can be truly brilliant. The Inspiration Room on Diesel’s “Be Stupid” ads [...]

By: LMAO

LMAO — Fri, 09 Sep 2011 09:37:33 +0000

Be stupid. Buy Diesel.

By: Stupid my ass!

Stupid my ass! — Mon, 08 Aug 2011 19:27:53 +0000

OK, I honestly get what people are saying about understanding ‘the deeper meaning behind the campaign’ and ‘what they really mean by ‘stupid”. I understand that this campaign was a cleverly thought through stunt to get attention and provoke people in order for Diesel to get publicity. However, the problem is that teenagers who see these ads will probably not look past the superficial meaning of the ads and see the deeper meaning (that one should be creative and daring in life). The only message they will get from these ads is that sexually promiscuous and irresponsible behaviour is cool. Also, I honestly think that there are way better -- and yes, creative AND positive ideas -- that could have been used to promote the idea of a daring and creative lifestyle. (Stupid) people who believe that this campaign is so great are really being taken for a ride and made the butt of the Diesel joke because really clever people created this concept and the ads… and this in order for them to make money off your stupid asses, sorry for my saying so… The (smart) creators used clever little antics and catch-phrases to get stupid people all excited about the brand and the concept of (false) ‘bravery’ and ‘excitement in life’ just to make money off of them. Utterly sad, yet understandable, that stupid people can’t get this!

And by the way, I honestly also think that paying so much for jeans is stupid in itself!

I believe that Diesel has totally shattered the concept of ‘any publicity is good publicity’ and have truly shown the world that there definitely is a limit to this phrase… I think the Diesel Be Stupid campaign is the newest NOT TO DO for businesses worldwide!

Even though I think that the advertising campaign has been cleverly executed and is very creative in nature, it still remains absolutely ridiculous and utterly, utterly shocking!

I will never, ever purchase any Diesel product ever again, and I will tell everyone I know to do the same!

Shame on you Diesel!
Total FAIL!