DFM Still More Room with Mammals
The DFM van is presented as the roomy vehicle of choice in Colombia, with a print advertising campaign featuring a blue whale and an elephant, the largest mammals on land and in the sea. The animals are presented with the same general profile as the DFM vans featured below. Despite their size, there is space for the copy: “And there is still room”.
The DFM campaign was developed at Euro RSCG Bogotá, Colombia, by general creative director Jimmy Vargas, creative director/copywriter Bryan Moreno, art director Gustavo Mantilla, and illustrator Mauricio Rodríguez.