Denny’s the USA restaurant chain, is returning to the 2010 Super Bowl with an advertising campaign offering customers a free Grand Slam breakfast on February 9, 2010. The pre-game teaser warns chickens to get out of town because it’s going to be busy egg laying week. Dennys website offers information on the Free Grand Slam breakfast as well as connections with Facebook Fan Page and GrandSlam Twitter channel. The Facebook page includes photographs of chickens on holiday around the world, including this pic in Mustek Station, Prague.
Click on the image below to play the Super Bowl Chicken Warning in YouTube (HD)
The Denny’s Super Bowl 2010 campaign was developed at Goodby, Silverstein & Partners by co-chairman Jeff Goodby, vice chairman Harold Sogard, creative director David Kolbusz, copywriter Will Elliott, art director Tanner Shea, director of broadcast production Cindy Fluitt, broadcaster Chris Allen.
Filming was shot by director Kinka Usher via House of Usher Films, Los Angeles, with executive producer Nancy Hacohen, and director/director of photography Tom Ryan via Directorz, with executive producers Jeremy Besser and John Gilliland.
Editor was Patrick Griffin at Arcade Edit with executive producer Damian Stevens, producer Jennifer Patterson, assistant editor Nick Ronbeau and food stylist Tobi Martin.
Animatronic chickens were produced at The Character Shop. Puppet masters were Rick and Debbie Lazzarani.