Dell is collaborating with AT&T in the USA to promote a $299 deal for the Inspiron loaded with Windows 7 Home Premium. “Ready to Go”, a television commercial, promotes the deal with a set of cut out animation scenes centering on the concept of quick and easy internet connection.
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The Ready to Go campaign was developed at Mother New York by art director Christine Gignac, copywriter Jon Lancaric, and agency producer Emma Starzacher.
Animation was produced at Waytion, Stockholm, by animator/director Martin Burström, animator/director Jonathan Karlsson, animator/director Adam Stjärnljus and executive producer Erik Gullstrand, with Blacklist New York executive producer Adina Sales and producer Alexander Unick.
Music was produced at Human Worldwide, New York.