French sporting chain Decathlon ran a print advertising campaign, “Explore New Worlds”, portraying cycling, hiking, running and team sports in new environments. Hot air balloons, zeppelins, rolled out turf and a sailing ship are used to demonstrate new frontiers. The campaign promoted a running promo from April 4 to 28, trekking promo from April 30 to May 17, innovation showcase from May 30 to June 20, and bike promo from April 19 to May 3.
Credits
The Explore New Worlds campaign was developed at Y&R, Paris, by creative directors Les Six, art director Guillaume Auboyneau, photographer Yann Le Pape, art buyer Sylvie Reveillard, retoucher Pierrick Guen at Spark and 3D designer Jean-Philippe Sanquer.
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