DBC, a chain of retail butchers in Western Australia, is running a humorous advertising campaign focusing on the Australian summer barbecue traditions of men. Men with decent barbecue etiquette in Australia never comment on the cooking of other men, and never touch each other’s steak. The commercial promotes DBC’s new retail beef brand, ‘Evertender’ and leads viewers to the company’s site, www.dbctalkabouttaste.com.au
Click on the image below to play the video in YouTube (HD)
The Evertender ad was developed at Lateral Aspect, Perth, Western Australia, by creative director/copywriter Mark Lucas and art director Steve Spicer.