The Dark Side had a go at saving the planet during Belgium’s Earth Hour in 2008 and 2010, in an integrated advertising campaign run by WWF Belgium. The campaign featured Darth Fladder, a benign brother of Star Wars character Darth Vader, online at the Belgium Earth Hour site, Darth Fladder’s Facebook page, Darth Fladder’s Flickr photostream, and the WWF Belgium YouTube channel.
A commercial introducing Darth Fladder was supplemented by a series of videos showing the ecological hero on the streets drumming up support for the Earth Hour campaign.
Click on the image below to play the video in YouTube (HD)
The Darth Fladder campaign was developed at Germaine, Brussels, by creative director Dirk Domen, creatives Jef Boes and Pieter Claeys and account director Christina Lemahieu.
The web site was developed at Gonzales.