Dacia and Status Symptoms
Dacia in Germany is challenging the hold more expensive cars have on the European market with “Status Symptoms”, an interactive and television advertising campaign. Online at www.status-symptome.de, the campaign knocks the idea that the more the expensive the car the more important the driver. DACIA represents an alternative to overpriced luxury cars: Fully fledged DACIA cars, ready to drive, starting at 6,990 euros. DACIA reflects on the original virtues of driving, namely travelling from point A to point B.
In the films, normal people alert the drivers of prominent cars to their status problem in the midst of their pompous behaviour. At first they are annoyed, but DACIA offers help. Those concerned or interested can take a status test to find out the extent to which they are affected by status symptoms. In addition, the website publishes essays by well-known journalists who illuminate the topic of status symbols from a diverse range of viewpoints. Over a million users have already visited the DACIA websites since the beginning of the campaign in the midth of March.
A man’s boasting about his car does not go down well during his date.
Click on the image below to play the Cafe video in YouTube
An emergency phone offers conversational therapy to the stranded owner of a silver V8 car.
Click on the image below to play the Emergency Call video in YouTube
An English-speaking SUV driver is stopped by a policeman with a sense of sympathy.
Click on the image below to play the Police Patrol video in YouTube
The Status Symptoms campaign was developed at Nordpol, Hamburg.
Filming was shot by director Frieder Wittich via Bigfish, Berlin.