CVV Google Searches

CVV, Centro de Valorização da Vida (Center for Life Enhancement), is an organisation of volunteers working to prevent suicide in Brazil, connecting with people in need by phone, in person, by mail, chat or email. Leo Burnett Sao Paulo has won a silver at the 2010 Clio Awards for “Google”, a print advertising campaign reminding readers that they are not alone in their struggles with depression, discrimination, harrassment, abandonment and domestic violence.

CVV Search Abandonment


CVV Search Depression

CVV Search Harassment

CVV Search Discrimination

CVV Search Domestic Violence

Credits

The CVV Google campaign was developed at Leo Burnett Brasil, São Paulo, by creative director Ruy Lindenberg, art director Daniel Kalil, copywriters Michel Zveibil and Martim Baffi and account executive Renato Broggin.

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