Crisol Books in Peru celebrate the power of imagination in this print advertising campaign aimed at teenagers. Harry Potter and Frodo Baggins, fictional characters recently developed in movies, are given alternative personas with the text, “Imagine him as you wish. Read”.
Credits
The Crisol campaign was developed at El Garaje Lowe, Lima, by creative directors Marco Caballero, Luis Ramirez-Gastón, art director Ivan Tahara, copywriter Gino Pezzia, photographer Rene Funk with illustration done at Contraste Digital.
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