Converse Join The Procession
Converse has launched “The Procession”, an advertising campaign featuring product with the iconic Converse “Star Chevron” logo including the new Star Player Evo shoe. The ad stars basketball legend Julius “Dr. J” Erving, Carlos Arroyo of the Miami Heat, musicians Jim Jones and Doug E Fresh, legendary ball-handler God Shammgod and Harlem streetball player Adrian “A-Butta” Walton, Converse skaters Kenny Anderson, Sammy Baca, Rune Glifberg and Eli Reed. Converse basketball, skate and lifestyle footwear are featured in the ad, including the new Star Player Evo shoe, which represents the modern expression of Converse performance basketball.
Click on the image below to play The Procession in YouTube
In addition to the ad, each of the stars are featured in a series of online vignettes taken from outtakes that illuminate their mutual admiration for each other and that blur the lines of sport, music and lifestyle. The clips feature reflections on Dr J in the hood, Kenny Anderson teaching Dr J a kickflip, and God Shammgod showing Sammy Baca how to do the “Shammgod”, his signature crossover move.
Click on the image below to play the Dr J vignette in YouTube
Click on the image below to play the Kenny and Dr J vidgnette in YouTube
Click on the image below to play the Shamm and Sammy vignette in YouTube
Filming was shot by director Antoine Fuqua, best known for his 2001 film Training Day.
Music is Hello Operator, a track from the 2000 album De Stijl, by The White Stripes.
Click on the image below to play the behind the scenes video.
Click on the image below to play the Antoine vignette in YouTube