New retailing venture Connect Furniture has launched its online store in Australia with a series of print executions featuring discerning avatars. The virtual shoppers are shown checking out furniture on the site, www.connectfurniture.com.au, which features products from more than 800 local furniture retailers. “A world of furniture for online shoppers”. The two print ads here feature furniture from Melbourne stores Milk and Collins Living in Style.
The Avatar campaign is being developed at George Patterson Y&R by executive creative director Ben Coulson, copywriters Evan Roberts and Katie Britton, art director Paul Meates, with Connect brand director Joseph Bruzzaniti. Media is being handled by Mediacom.