Compare the Meerkat wins Gold

Compare.com’s 2009 Meerkat campaign has won Gold at the 2010 British Television Advertising Awards, earning recognition for Jingles, Sergei, Puppets, Jacuzzi, The Sun Interview, Aleksandr Bloopers, and Sergei Bloopers. Aleksandr Orlov, Russian mascot for the “Compare the Market” campaign, uses his own YouTube channel to remind viewers not to confuse his “Compare the Meerkat” site and comparethemarket.com, which is for humans searching for cheap deals on their car insurance. Also check out the Facebook page, Twitter channel.

Compare the Meerkat site


Click on the image below to play the first advertisement in YouTube (HD)

Click on the image below to play the Jingles video in YouTube (HD)

Click on the image below to play the Sergei video in YouTube (HD)

Click on the image below to play the Puppets video in YouTube (HD)

Click on the image below to play the Jacuzzi video in YouTube (HD)

Click on the image below to play The Sun Interview video in YouTube (HD)

Click on the image below to play the Aleksandr Bloopers video in YouTube (HD)

Click on the image below to play the Sergei Bloopers video in YouTube (HD)

Credits

The Compare the Meerkat campaign was developed at VCCP, London, by creative directors Steve Vranakis and Darren Bailes, copywriters Rich Connell and Matt Lloyd, art director Clem Woodward, agency producers Olly Claverley and Carly Parris.

Filming was shot by director Darren Walsh via Passion Pictures with director of photography Olivier Cariou and editor Jamie Foord.

Audio post-production was done at Wave Studios.

Jingle won three Gold awards for Best 10-20 Second Commercial, Financial and New Creative Team, and a Silver award for Direct Response. Sergei won a Silver for Financial. The campaign won a Gold award.

  • http://www.londoncopywriter.co.uk/ Dean

    This has been my favourite UK campaign of recent years. It deserves all the praise it’s received. But then it hasn’t had much competition, has it?

  • http://www.toymeerkat.co.uk Toy Meerkats

    The agency have clearly done an awesome job. But I think this is a case of the character totally over-taking the purpose of the ad. Sure they’ll be getting lots of extra exposure, but not a proportional amount of increased business.

  • malcolm

    some of the funest adverts i have seen in a while carry on meerkat