The Commonwealth Bank is promoting its Property Guide iPhone application with a television commercial showing off its augmented reality capacity. The Property Guide app helps users retrieve past sales history, current property listings and recent sales, mapped on to a real world view through the iPhone’s camera on more than 95 per cent of residential properties in Australia. The app is supported by data from realestate.com.au and RP Data.
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The iPhone campaign was developed at The White Agency by creative director Mikael Austin and producer Emily Bull.
Filming was shot by director Ant McPhail via Luscious with executive producer Andrew Morris, producer Lawrence Foster and VFX supervisor Chris Grocott.