Colgate Dental Floss by Extension

Colgate Dental Floss, marketed in Israel by Shestowitz Ltd, is being promoted in a print advertising campaign featuring its capacity to reach and handle unreachable food remains stuck in teeth. Colgate Total Mint Waxed Floss is transformed into pincers, a corkscrew and a hand, over a black background with cooked chicken, rare beef steaks and raw broccoli.

Colgate Floss Chicken print ad from Israel

Colgate Floss Beef print ad from Israel

Colgate Floss Broccoli print ad from Israel


The Floss campaign was developed at Shalmor Avnon Amichay/Y&R Interactive Tel Aviv by chief creative officer Gideon Amichay, executive creative director Tzur Golan, creative director Amit Gal, art director Ran Cory, copywriter Paul Paszkowski, and photographer Yoram Aschheim.

Filed under: Colgate, Print

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