Coca Cola is bending the rules of taste in a new advertising campaign for Coke Zero, suggesting that if the company can clone its own unique taste it should be possible for scientists to develop the art of cloning people. A television commercial, aimed at young men, is associated with a Facebook application, Facial Profiler, in which site users can search for their lookalikes online. Another, “Do Over”, suggests that time travel could be a solution to the cloning challenge, making it possible to redeem socially embarrassing situations.
Click on the image below to play the Cloning video in YouTube (HD)
Click on the image below to play the Do Over video in YouTube (HD)
Click on the image below to play the Facial Profiler video in YouTube (HD)
The Coke Zero campaign was developed at Crispin Porter + Bogusky, Miami/Boulder, by copywriters Dave Schiff and Patrick Maravilla, art directors Alex Burnard and Dayoung Ewart, and agency producer Eric Rasco.