Coke Zero Cloning with Facial Profiler
Coca Cola is bending the rules of taste in a new advertising campaign for Coke Zero, suggesting that if the company can clone its own unique taste it should be possible for scientists to develop the art of cloning people. A television commercial, aimed at young men, is associated with a Facebook application, Facial Profiler, in which site users can search for their lookalikes online. Another, “Do Over”, suggests that time travel could be a solution to the cloning challenge, making it possible to redeem socially embarrassing situations.
The Coke Zero campaign was developed at Crispin Porter + Bogusky, Miami/Boulder, by copywriters Dave Schiff and Patrick Maravilla, art directors Alex Burnard and Dayoung Ewart, and agency producer Eric Rasco.