Coca Cola has two spots in the 2010 Super Bowl advertising line up, one featuring Montgomery Burns of The Simpsons, the other, featuring a somnambulist. Sleepwalker shows us a man with a thirst who rises and goes on a sleepwalking safari across the African veldt. With his eyes closed he fearlessly relates to potentially dangerous wild animals, finally reaching the source, an outdoor fridge. All to the sounds of Maurice Ravel’s “Bolero”.
Click on the image below to play the video in YouTube (HD)
Visitors to MyCokeRewards.com and LivePositively.com also will be directed to visit the Coca-Cola fan page on Facebook to share a virtual gift and receive a sneak peek of the new Coca-Cola ad. After the big game has concluded, people who give a Coca-Cola virtual gift will receive both new Coca-Cola commercials in their entirety. Visitors to the Coca-Cola fan page at www.facebook.com/livepositively can share a special Facebook “virtual gift” with friends and family. Each virtual Coca-Cola gift and commercial sneak peek triggers, leads to a one-dollar donation to Boys & Girls Clubs of America.
Sleepwalker was developed at Wieden+Kennedy, Portland, by creative directors Hal Curtis, Sheena Brady, art director Patty Orlando, copywriter Dylan Lee, senior agency producer Matt Hunnicutt, and account supervisor Ryan Peterson.
Editor was Kirk Baxter at Rock Paper Scissors.
Post production was done at Moving Picture Company by producer Andrew Bell, VFX supervisor Dan Sanders, 2D VFX team Dan Sanders (lead), Ryan Knowles, Brinton Jaecks, Benjamin Davidson, 3D VFX team Nick Losq (lead), Ian Wilson, Chris Clyne, Tom Connors, Fred Durand, and colorist Mark Gethin.
Sound was designed by Michael Anastasi at Barking Owl with executive producer Kelly Fuller.
Music was arranged at Stimmung by Robert Miller, with executive producer Ceinwyn Clark and producer Joey Reyes.
Sound was mixed at Lime Studios by Rohan Young with producer Jessica Locke.