Here’s a sweet piece of work from Coca Cola in the Netherlands, promoting Coca Cola Light with Lemon, a drink launched in 2005 to compete with Pepsi Twist. A simple slice of lemon peel is presented on a plain background with a 150 ml can of Coca Cola Light Lemon. The drink now has its own Facebook fan page.
Credits
The Lemon Peel ad was developed at Publicis, Amsterdam, by art director Bart Oostindie, copywriter Jochem Visjager (now freelance and represented by Hunky Dory) and photographer Simon Warmer.
