Coca Cola in Hard Times

Coca Cola acknowledges the impact of the global financial crisis in “Hard Times”, a television commercial featuring Montgomery Burns, the stingy billionaire in The Simpsons. The TV ad, shown during the 2010 Super Bowl, shows a broke Burns learning to appreciate the simple things in life. The spot was promoted on Coca Cola’s Live Positively Facebok tab, offering visitors to the site a preview (and now the full video) in return for sending a friend a virtual bottle of Coke.

Montgomery Burns in Coca Cola commercial


Click on the image below to play the video in YouTube (HD)

Credits

The Hard Times commercial was developed at Wieden+Kennedy, Portland, by creative directors Hal Curtis and Sheena Brady, senior agency producer Matt Hunnicutt and account supervisor Ryan Peterson.

Production was done by Gracie Films and Film Roman.