Coca-Cola has launched a new television commercial linking the drink with exam pressures, airing on television screens on January 13, 2010. A young man lies asleep, minutes before his history exam is due to start. Characters from his study in the art of war attempt to wake him with weapons of choice. It’s not until Da Vinci comes along that the dream world opens the bottle that will get this guy awake and moving.
Click on the image below to play the Coca Cola History Exam video in YouTube (HD)
The Finals ad was developed at Wieden & Kennedy Portland by creative directors Hal Curtis and Sheena Brady, art director Nate Miller, copywriter Brian Murphy and agency producer Jennifer Fiske.
Editorial work was done at Cut + Run. Visual effects were produced at The Moving Picture Company by colorist Mark Gethin (Los Angeles) and producer Yourick van Impe (London). Sound was produced at Henryboy.