Coca Cola He Shoots He Scores

Coca Cola links in with the Vanouver 2010 Winter Olympics with “He Shoots, He Scores”, a television commercial featuring ice hockey. From the boy playing with a Coca Cola can, through to schoolboys and schoolgirls, professional players, table hockey players, spectators and fans alike, the cry is, “He Shoots! He Scores!” The final line, “Let’s make sure everyone knows whose game they’re playing”, appeals to Canadian national pride over their connection with the game of ice hockey.

Coca Cola Ice Hockey - He Shoots He Scores

Click on the image below to play the video in YouTube


“He Shoots He Scores” was developed at MacLaren McCann, Toronto, by art director Bob Goulart, copywriter Dave Hamilton and agency producer Jan Riley.

Filming was shot by director Pete Henderson.

Editor was David Baxter at Panic & Bob.

Sound and music were produced at Imprint Music, Toronto. The track can be downloaded from iCoke Canada.

  • Hab Solo

    Hey, nice job posting that TV Commercial here. Could you also get the one that was broadcasted right after the game yesterday, in which the message at the end was changed with “Now they know whose game they’re playing”? You could introduce it in the same page, under the existing one. 🙂 Thank you.

    • Steve B

      Hi Hab,

      If you find it please let me know, I’m looking for it as well: send email to


  • Adrian berry

    Here it is