CNN Stories with the Full Background
CNN Turkey ran three print and outdoor advertisements making connections between oil and weapons, the US Dollar and Saudi Riyal, Iran’s Ahmedinejad and Russia’s Putin. The tagline: “Olaylar ve arka plan lari”, is translated in English as “Stories with the full background”. The campaign won Grand Prix for Press (Outdoor) at the Golden Drum Awards.
The CNN Stories campaign was developed at DDB&Co, Istanbul, by creative director Karpat Polat, art directors Ali Bati and Guney Soykan, and copywriter Gul Kanik.