Citroen highlights the large boot size of the Citroen C3 Picasso with “Dog”, a commercial featuring a collage dog. The dog, made of shoes, tuba, leather bag, a blow-dryer, diving goggles and all the other things left behind by travelers, roams the streets looking for its owners. Life takes a turn for the better when a Citroen C3 Picasso pulls up and the owners invite him into the back. The ad won a Silver Film Craft Lion for animation and a Bronze Film Lion at Cannes International Advertising Festival.
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The Dog ad was developed at Agence H, Suresnes, France, and Euro RSCG Milano, Italy, by chief creative officer Gilber Scher, creative director/copywriter Marco Venturelli, creative director/art director Luca Cinquepalmi, agency producer Christopher Thiery, advertiser’s supervisor Catherine Habib Deloncle, account supervisor Eric Britton.
Filming was shot by director Sebastien Strasser via Wanda Productions, Paris, with producer Jerome Denis.
Post production was done at Mikros Image, Paris, by client handler Jean Lin Roig, project manager Sarah Cauchois, CGI superviser Manuel Souillac, Flame artists Laurent Creusot and Tarik Belarbi, researcher Alexandre Sauthier, Modeler/texture designer Daniel Guimard, trackers Yvan Galtie and Stéphane Richez, animators Anne Chatelain, Morgan Sagel, Michael Nauzin, Grégory Mougne, Cédric Nicolas, renderers Daniel Guimard and Nicolas Bruchet, and compositor Julien Dias.
Music is “Somebody Come and Play”, by Joseph G Raposo, edited by Jonico Music Inc.