Citroen 3 Car Wash

Citroën is promoting the new C3 Visiodrive and its 1m35 long zenith windshield with “Car Wash”, an interactive advertising campaign using buckets, sponges, soap and five crazy characters, online at Diva Brown, wrestler Taco, cheerleader Tania Bing and mascot Chick’n take their turns washing the car’s windscreen, giving the visitor an inside view of the performance. A bonus character, The Master, provides the professional touch. The campaign includes a teaser and a “making-of” video.

Citroen Wash Me Characters

Click on the image below to play the Teaser video.

Click on the image below to play the Making Of video.


The Car Wash campaign was developed at Agence H, Paris, by worldwide creative director Gilbert Scher, creative directors Luca Cinquepalmi and Marco Venturelli, art director Florence Vignon, copywriter Vanina Guillier, agency producers Julie Malet and Christopher Thiery.

Filming was shot by director Jacksonkarinja via Elegangz with producer Willy Morence.

Music is “Time After Time” by We Have Band featuring Yulia.

Citroen Wash Me Characters

Citroen Wash Me Chickn Character

Citroen Wash Me Tania Character

Citroen Wash Me Jose Character

Citroen Wash Me Characters fight

Citroen Wash Me Diva Character