Citroën is promoting the new C3 Visiodrive and its 1m35 long zenith windshield with “Car Wash”, an interactive advertising campaign using buckets, sponges, soap and five crazy characters, online at www.washmeifyoucan.citroen.com. Diva Brown, wrestler Taco, cheerleader Tania Bing and mascot Chick’n take their turns washing the car’s windscreen, giving the visitor an inside view of the performance. A bonus character, The Master, provides the professional touch. The campaign includes a teaser and a “making-of” video.
Click on the image below to play the Teaser video in YouTube (HD)
Click on the image below to play the Making Of video in YouTube (HD)
The Car Wash campaign was developed at Agence H, Paris, by worldwide creative director Gilbert Scher, creative directors Luca Cinquepalmi and Marco Venturelli, art director Florence Vignon, copywriter Vanina Guillier, agency producers Julie Malet and Christopher Thiery.
Music is “Time After Time” by We Have Band featuring Yulia.