GHD, the hair design company, is promoting its Deluxe Midnight Collection of stylists with “Cinderella”, a reworking of the classic fairy tale. A woman’s hair comes undone at midnight. It appears there’s nothing to redeem her situation until she discovers a GHD hair stylist. The ad, released online in a 2:40 music video format, features “Lucky You”, a track by LA band Le Rev.
Click on the image below to play the Cinderella video in YouTube (HD)
Click on the image below to play the behind the scenes video in YouTube (HD)
The GHD Ball ad was developed at RKCR/Y&R by executive creative director Damon Collins, creative team Steve Williams and Adrian Lim, agency producer Claudio Gorini.
RKCR/Y&R used the GHD Cinderella spot to launch a new record label, Two Black Cats. The new label will be run by RKCR’s Head of Music Dan Neale and plans to release Le Rev’s first EP in early 2011. In a statement, Neal said, “Whilst we’ll actively be looking for potential soundtracks and/or tie-ins for adverts and brands, this won’t be the only vehicle for our signings. Our scope is much wider than that, and our first priority is to sign acts that we believe we can help to achieve commercial success, with or without an advertising tie-in.” See the Two Black Cats Facebook page.
Filming was shot by director Floria Sigismondi via Believe Media, costume designer/stylist Andy Blake, hairstylist Simon Maynard, make up artist Darren Evans, shoe designer Jay Maskrey.