Cheestrings World Tour Game

Mr Strings, the Cheestrings character created for Kerry Foods, is at the centre of World Tour Game, an online interactive experience designed for children. The site, launched on January 11, 2010, promotes the learning of shapes and volumes by encouraging children to draw vehicles and fill them with milk to bring them to life, and also has famous landmarks as references to geography. Visitors travel in any kind of vehicle they can draw to encounter hypnotic beavers, dragons, exploding pandas, wheeled tigers and even the elusive shycows.

Cheestrings China in World Tour Game

Karina Wilsher, Manager Director of Fallon said, “The new Cheestrings game is a great online experience for families. It gives kids the opportunity to get creative and enjoy the wonderful world of Mr. Strings”.

Three television commercials set the scene for the game, placing the animated character in live action airport scene as he heads off on his world tour.

Check In

Mr Cheestrings declares his ingredients, just cheese and a glass of milk, setting off the Red Basil alert.

Click on the image below to play the video.

Security Interview

Mr Cheestrings thinks he can take a glass of milk on the plane. The security team think otherwise.

Click on the image below to play the video.


In a world of prejudice where a glass of milk can separate a man from his dreams…

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The Cheestrings World Tour Game campaign was developed at Fallon London by creative director Tim Scheibel, creatives Rick Gayton and Darren Beresford, group account director Richard Fearn, account manager Fintan McGivern, agency producer Silvan Schreuder.

Site Production was done at B-Reel, a hybrid production company producing digital, film and animation based in Stockholm, London and New York. Music and sound design were done at Ton, Stockholm.

Filming for the television commercials was shot in Prague by director Jim Gilchrist via MJZ with producer Kate Leahy, and editor Richard Orrick at Work Post. Post production was done at Big Buoy. Big Buoy Flame artist Jim Allen appeared as the security guard in the first spot. Mr Strings head and hands prosthetic was produced at Millennium FX. Animation was done at HRA, London.

Filed under: Cheestrings, Commercials, Interactive

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