Cheese Monster

Parmalat Canada is helping children unlock and nourish their creativity with “Cheese Monster”, a television commercial promoting Black Diamond Cheestrings. Since they are so stringable, kids can form the Cheestrings into anything their imagination desires. In this spot, imagination takes the audience from boxes in a backyard, to buildings in a large city where the kids are the heroes. To save their city from the Cheese Monster, the kids string away the Cheese Monster’s layers to reveal their beloved Cheesy.

Cheese Monster in Cheestrings commercial

Click on the image below to play the video.


The Cheese Monster campaign was developed at BBDO Toronto by creative directors Ian Mackellar and John Terry, copywriter M. Frederick Nduna, art director Kevin Filliter, head of broadcast production Beatrice Bodogh, agency producer Ann Caverly, planner Ed Caffyn, account managers Lori Davison and Aimee DeParolis.

Filming/animation was shot by director Asif Mian via 1st Avenue Machine, New York, with executive producer Keeley Gould and director of photography Francisco Obradors.