Dutch insurance compancy Centraal Beheer Achmea continues the Call Aperdoorn campaign with “Muis”, the story of a mouse desperate to escape a tidal wave of liquid cement. The advertisement continues the series of disastrous situations which end with nothing to do but call the insurance company. “You always need more than you think”, say the concrete artists at the end. “When the cement hits the fan, just call Apeldoorn”.
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The Mouse ad was created by DDB Amsterdam by art directors Ruben Sonneveld and Daniel Snelders, copywriters Niels de Wit and Robert van der Lans.
See more from the Even Apeldoor Bellen campaign at Centraal Beheer Fun, with commercials dating back to 1985.