Carlton Draught in Slow Motion

Carlton & United Breweries (Fosters) has brought out “Slow Mo”, a new television commercial for Carlton Draught beer. The ad, shot in a number of pubs around Sydney, shows super slow motion shots of a beer being poured, and people dancing, celebrating and even spilling drinks. In one shot a man accidently spits a peanut sliver into his friend’s face, the slow motion highlighting the impact of the food on the friend’s cheek. The ad is held together with a commentary in the form of an amended Puccini soundtrack, Nessun Dorma (None Shall Sleep).

Carlton Draught Slow Motion

Click on the image below to play the 3 minutes video in YouTube

Credits

The Slow Mo campaign was developed at Clemenger BBDO, Melbourne, by executive creative director Ant Keogh, creatives Richard Williams and Anthony Phillips, agency producers Pip Hemming and Sonia Von Bibra, group account director Paul McMillan, account director Mick McKeown, account manager Phoebe Farquarharson.

The Carlton & United Breweries team were managing director Peter Sinclair, group marketing manager Vincent Ruiu, senior brand manager Richard Oppy and assistant brand manager Shencina Formenton.

Filming was shot by director Paul Middleditch via Plaza Films with executive producer Peter Masterton and director of photography Daniel Ardilley.

The scenes were shot at between 500 and 9000 frames per second compared to the normal 25 frames per second. Ant Keogh, ECD at Clemenger BBDO Melbourne, said, “Since the invention of the Phantom super-slow motion camera we’ve seen it used to beautiful effect. We thought we’d jump on the bandwagon but subvert the usual beautiful imagery and focus on blokes and the dumb stuff they do; blokes in all their wonderful, fallible glory.”

Editor was Peter Whitmore at The Editors. Colourist was Christine Trodd.

Music was produced at Level Two Music and Electric Dreams by sound designer Cornel Wilczek at Electric Dreams.

Lyrics

Slow motion.
Men in slow motion.
Men look much better in slow motion.
It makes me want to sing quite loud.
Now, now, I want a Carlton Draught, chips and lasagne.
Men in slow mo…
In slow mo…
Slow motion.
Blah blah blah…
Slow motion.