Canon is running Colour Sculptures, an integrated advertising campaign for the PIXMA colour printer in the UK, using high speed photography by biochemist and photographer Linden Gledhill. The colour sculptures, featured online, in print, outdoor and in store advertising, were formed by passing sound waves through paint. The ‘colour sculptures’ were created by stretching a balloon over a speaker to form a membrane. A few drops of paint were then placed in the centre of the balloon and a single sharp note was played through the speaker, causing the paint to erupt for just a fraction of a second. Just a few centimetres high, the sculptures are ordinarily invisible to the human eye. However, when filmed in HD with macro lenses at 5,400 frames per second, the physical sound wave is captured in intricate detail.
Click on the image below to play the video in YouTube (HD)
The Sound Sculptures campaign was developed at Dentsu London by executive creative director Andy Lockley, art director Doug Lyon, account director Rob Zuurbier, agency producer Bethany Wilcox, digital designers Lika Ince and Riccardo Bartoli.
Photography was by Water Figures photographer Linden Gledhill, using a Canon EOS 5D Mark II. Timing and flash triggering was by StopShot, by Cognisys.