Cannes Outdoor Lions 2010

Here’s a list of the winners in the Outdoor category at 2010 Cannes International Advertising Festival. The Grand Prix this year goes to Del Campo/Nazca Saatchi & Saatchi, Argentina, for the Andes Teletransporter campaign, featuring portable interactive booths in bars and pubs. The Grand Prix for Campaign goes to the controversial “Stupid” campaign for Diesel clothing, developed at Anomaly, New York. Outdoor includes billboard and street furniture, free-format posters, and ambient. Read on to connect with the Grand Prix, Gold, Silver and Bronze winners.

Cannes Outdoor Lion

Grand Prix

Cerveza Andes Beer, Andes Teletransporter, Del Campo/Nazca Saatchi & Saatchi, Argentina

Grand Prix Campaign

Diesel, Smart May Have The Brains, Critiques, Smart Had One Good Idea, Anomaly, New York, USA

Andes Teletransporter site

Diesel Smart Critique Stupid Creates


CNN Turk, Camera Man, DDB Istanbul, Turkey
Bosch, Fresh Stone-Age-Meat, DDB Berlin, Germany
Polo Mint Sweets, Snow Stamp, JWT London, UK
Lotus Charity Society, Umbrella Bags, Grey Hong Kong, China
Solidarities International, Water Talks, BDDP Unlimited, Paris, France
Heineken, Auditorium, JWT Italia, Italy
X-Box 360, Need for Speed?, Y&R South Africa
T-Mobile, Singalong, Saatchi & Saatchi London, UK
Coca Cola, The Swap, McCann Erickson, Madrid, Spain
HBO Cube Film Installation, BBDO New York, USA
Billboard, Live Panel from Billboard, AlmapBBDO, Brazil

Gold Campaign

Kleenex, King/Fool, Yes/No, Glory/Failure, JWT London, UK
Strepsils, Pain, Gifts, Fear, Euro RSCG Espana, Spain
Frolic Dog Biscuits, Sofa, Limo, Swimming Pool, CLM BBDO, France
L’Univers de Chocolat, Funny Baby, Dentsu Latin America, Brazil
Nissan, Pole, Cow, Hydrant, Lew’Lara\TBWA, Pole, Cow, Hydrant
LG Electronics GX200, Romance Novel, Mystery Novel, Management Book, Chick Lit, Y&R Jakarta, Indonesia


AIDS Africa Solidarity Fund, Time To Act Against AIDS, BETC Euro RSCG, France
ENO Fruit Salt, Flood, Ogilvy Singapore
Mini Cooper, Rollercoaster, DDB DM9Jaymesyfu, The Philippines
Conservation International, Cora, Grey Jakarta, Indonesia
The North Face, Nature Products, Ace Saatchi & Saatchi, The Philippines
Kit Kat, Chair, JWT New Zealand
Nokia, The World’s Biggest Signpost, Farfar, Sweden
BMW Group, The Mini Christmas Box, Ubachswisbrun/JWT, The Netherlands
Supor, Non Stick Pans, Leo Burnett Shanghai, China
New Zealand Breast Cancer Foundation: The Blob, Colenso BBDO, New Zealand
Frooti Mango Drink, Mango Surprise, Creativeland Asia, India
Burger King, Whopper Face, Ogilvy Brasil, Brazil
Eichborn, Flyvertising, Jung von Matt, Germany
ESPN Monday Night Football, Interactive Store Fronts, W+K, USA

Eno Fruit Salt Flood

Kit Kat Chair Poster

Mini Cooper Rollercoaster

Conservation International Coral

North Face stick

Supor Non Stick Pan

Mango Surprise

ESPN Interactive Storefront

ESPN Interactive Storefront

Silver Campaign

Findus France, Ida, Noah, Grey Paris, France
James Ready, Coupon Billboards, Leo Burnett Toronto, Canada
Evian, Man Bandana, Boy Glasses, Girl Hat, Boy Long Hair, Girl Jeans, BETC Euro RSCG, France
3M Cushion Wrap, Ceramic, Marble, Creative Juice\Bangkok (TBWA), Thailand
Bosch Refrigerators, Dinosaur Leg, Sabertooth Filet, DDB Germany
Bose, Construction, Noisy Dog, Crying Kid, DDB Singapore
Panasonic Nose Hair Trimmer, Baldy, Fatty, Borat, PT Perwanal Saatchi & Saatchi, Indonesia
Ford Trucks, Elephant, Organo, Vault, JWT Argentina
Toy Museum, Dolls, Tin Toys, Y&R Singapore
Penguin Books, Landmarks, Road, DDB Singapore
Billboard Magazine, Eminem, Britney, AlmapBBDO, Brazil
Western Union, Faces, Zapping/M&C Saatchi, Spain
Inderbest Outdoor, Man, Woman, Nose, Y&R No Just Film, The Netherlands
Hospital Aleman, Candy, Horse, Del Campo/Nazca Saatchi & Saatchi, Argentina
Bangalore Traffic Police, Puppy Love, Just Married, Waiting Friend, Mudra DDB Group, India
Deutscher Caritasverband, Unicorn, Squirrel, Bambi, BBDO Germany
Suplicy Coffees, Meeting, Class, Library, F/Nazca Saatchi & Saatchi, Brazil
Cholula International, Ark, UFO, JWT Singapore
Hellmann’s Ketchup, Crocodile, Polar Bear, Lion, Ogilvy & Mather Santiago, Chile
Downy, Mummy, Teddy Bed, Teddy Hug, Grey Group Kuala Lumpur, Malaysia
Karana Travelgear, Steeel Bed, Wooden Bed, Ogilvy & Mather Bangkok, Thailand
Mercedes Benz Smart, 90 Degrees Red, Orange and Greeen, Ponto de Cricao, Brazil
Shock and Soul, Pub, Shop, Rainey Kelly Campbell Roalfe/Y&R, UK
Hard Rock Cafe, Elvis, Freddy, Kurt, Y&R Buenos Aires, Argentina
VIP Magazine, Doors 1,2,3, Grey Brasil, Brazil
Fedex, Europe, Asia, America, DDB Brasil, Brazil
Endangered Wildlife Trust, Lighter, Bottle Top, Rope, Golf Ball, TBWA\Hunt\Lascaris, South Africa
WWF, Shark, Bird, DDB, Turkey
International Organisation for Migration, Alexandra Township, Hillbrow, School, TBWA\Hunt Lascaris, South Africa

Findus Fries Noah

Findus Fries Ida

Bose Dog

Bose Noisy Kid

Bose Construction

Panasonic Baldy

Panasonic Fatty

Panasonic Borat

Penguin Books Landmarks

Penguin Books Road


Persil, Ketchup, DDB, Turkey
Pedigree Dog Adoption, Shelter, TBWA\Frederick, Chile
8in1 Pet Products, Banana Squid, DDB, Turkey, Sandalas, M&C Saatchi, UK
Norwegian Airlines, Last One to Leave Hits the Lights, Kitchen Leo Burnett, Norway
Mattel Hot Wheels, Big Boy, Ogilvy Mexico, Mexico
Spuk Pictures, Beatles, BBDO Germany
Fedex, Mud, BBDO Guerrero/Proximity, The Philippines
Ford, Trees, JWT Argentina
Australian Childhood Foundation, Invisible, JWT Melbourne, Australia
Gmodelo, Football, JWT Madrid, Spain
Kaiak Mens Fragrance, Scented Banner, ID\TBWA Sao Paulo, Brazil
Paras Pharma StopAche, Splitting Steven, Y&R Dubai, United Arab Emirates
Bar Aurora/Boteco Ferraz, $73.000 Bar Tab, Ogilvy Brasil, Brazil
Smart, Bike Lock, BBDO Canada
Brandhouse, A Wrecked Life, FoxP2, South Africa
Solo un Planeta, Deforestation, Y&R Buenos Aires, Argentina
Go Outside, Go Visit Your Wallpaper, Talent Sao Paulo, Brazil
Radio Tango, 20 Tons of Heavy Metal, Uncle Grey Oslo, Norway
Telefonica Moviles, Speedy Movil, Y&R Lima, Peru
IKEA, Trailer, Leo Burnett Hong Kong, China
TVNZ Pacific TV Show, Dogfight, Colenso BBDO, New Zealand
Akatu Institute for Conscious Consumption, Lew’Laa\TBWA, Brazil
Daffy’s, Underground Puzzle, Johannes Leonardo, USA
Toto, Tototalk, Dentsu, Japan

Bronze Campaign

Dr August Oetker, We’ve La Frons, Mair Sea Book Who, BBDO Germany
Melitta Haushaltsprodukte, Springfield, Ziggy, BBDO Germany
Huggies, Colombus, Zorro, Snow White, Ogilvy Beijing, China
Atas-ASM Dis Tacaret, Wrench, Grip, Can, DDB, Turkey
SmartForTwo, Phone Box, WC, Photo Booth, Lift, BBDO Germany
Land Rover, Grassland, Mountain, Desert, Y&R Beijing, China
BC Lottery Corporation, Boat, Pool, TBWA\Vancouver, Canada
Yoshida Hideo Memorial Foundation, Spirals, Star, Circles, Dentsu, Japan
The Economist, Bag, Baby, Whale, Ogilvy & Mather, India
Red Balloon, Ass, Cock, Ogilvy Brasil, Brazil
Amnesty International, Hu Jintao, Mubarak, Kim John-Il, Obama, JWT Spain
Samusocial, Young Man, Old Man, Woman, Publicis Conseil, France
Royal Australian Navy, Frigate, Submarine, Transport, George Patterson Y&R, Australia
Mexican Red Cross, Ambulance, CPR, JWT Mexico
Dequaidin Lozenges, Stadium, Carnival, Concert, Ogilvy Malaysia
Luftal Antacid, Chicken, Calf, Pig, Lew’Lara\TBWA, Brazil
Medimix Soap, Assembly Line, Apparatus, Creativeland Asia, India
Cafiaspirin, Ex-Wife’s Lawyer, Boss’s Jokes, Teenage Daughter’s Boyfriend, AlmapBBDO, Brazil
Xanlite LED XXX Bulbs, Mafia, Psycho, Teacher, Ogilvy France
Tok&Stok, Push Up Toy/Book Case, Push Up Toy/Chair, DDB Brasil, Brazil
Craco Cribs, Man Baby, Woman Baby, Ogilvy & Mather Santiago, Chile
Renault, Boxes, Neogama/BBH, Brazil
Volkswagen Golf, Moose, Rock, Tree, DDB Germany
Nikon, Botanical Garden, Ancient Palace,, Studio, Cheil Worldwide, Korea
Rollingstone Magazine, Aircraft, Prism, Ogilvy Frankfurt, Germany
Getty Images, 0.0047%, 0.0053%, AlmapBBDO, Brazil
Istanbul Toy Museum, Soldier, Fire Fighters, Doll, Leo Burnett, Turkey
MASP Museum, Pink and Blue, The Schoolboy, Rembrandt Self, DDB Brasil, Brazil
Sete Leguas Professional Boots, Old Lady, City, Fish, Talent, Brazil
Polar Bear Mounting Tape, Elephant, Giraffe, Ogilvy & Mather Bangkok, Thailand
WWF 2010 International Year of Biodoversity, Whale, Rhinoceros, White Bear, Elephant, Ogilvy France
Exclusive Books, Madonna & Children, Nuts, Tumbleweed, Yoko Ono, Ogilvy Johannesburg, South Africa
CNN International, Tape, Important Places, Heimat, Germany