Cannes Lions Film Winners for 2010

Cannes International Advertising Festival announced the winners of the Film Lions category at a ceremony on Saturday night, with the Grand Prix going to Old Spice commercial, “The Man Your Man Could Smell Like”. The category allows for advertising content designed for television, cinema, internet, digital outdoor solutions and mobile phones.

Gold Film Lion at Cannes International Advertising Festival


Grand Prix

Old Spice, The Man Your Man Could Smell Like, MJZ, Los Angeles, USA

Gold

Fruit By The Foot, Replacement, Saatchi & Saatchi NY, MJZ, Los Angeles, USA
Victoria Bitter Beer, Regulars, Droga5 Sydney, Radical Media, Sydney, Australia
Tropicana Orange Juice, Arctic Sun, BBDO Toronto, Radke Film Group, Toronto, Canada
Car One, Inheritance, Leo Burnett Buenos Aires, ArgentinaCine, Argentina
New Cinema Film Festival, Crying, Conill Saatchi & Saatchi Torrance, Parana Films, Los Angeles, USA
Canal+, Closet, BETC Euro RSCG, Soixan7e Quin5e, Paris, France
WWF, Monkey, Leo Burnett Sydney, Revolver Sydney, Australia
The Topsy Foundation, Selinah, Ogilvy Johannesburg, Egg Films, South Africa
Axe Shower Gel, Cleans Your Balls, BBH New York, Station Film, USA
Johnnie Walker, The Man Who Walked Around the World, BBH London, HLA London, UK
Gatorade, Replay, TBWA\Chiat\Day LA, Caviar LA, USA
13th Street, Last Call, Jung von Matt Hamburg, Film Deluxe, Berlin, Germany

Gold Campaign

Puma Hardchorus, Droga5 NY, Knucklehead London, UK
Vonage, Karen, Rattle, Dinner Plans, TBWA\Chiat\Day NY, Biscuit Filmworks LA, USA

Silver

Skittles, Plant, TBWA\Chiat\Day NY, Smuggler LA, USA
Skip Detergent, Black and White, Borghierh/Lowe, Sao Paulo, Dinamo Filmes, Sao Paulo, Brazil
Unilever, Dove Man, Ogilvy France, MJZ LA, USA
Land Rover, Sword Collector, Y&R NY, O Positive Films, NY, USA
Car One, Blueberries, Leo Burnett Buenos Aires, Argentinacine, Buenos Aires, Argentina
John Lewis, Always a Woman, Adam & Eve, London, Blink Productions, London, UK
ING Direct, Bus, Leo Burnett Milan, Mercurio Cinematografica, Italy
Muang Thai Life Insurance, Bridge, JWT Bangkok, Phenomena Bangkok, Thailand
CFP-E/Shots Young Directors Award, Drama Queen, TBWA\PHS Helsinki, L-A-D-A, Amsterdam, The Netherlands
MTV Exit Foundation, Goodnight, Travel Well, Colman Rasic Sydney, Anonymous Content, USA
Hospital San Jose, Highway, Ogilvy Mexico, Central Films, Mexico City, Mexico
Canadian Cancer Society, Fight, DDB Toronto, Industry Films, Toronto, Canada
Editrice Quadratum, Life and Roll, D’Adda Lorenzini Vigorelli BBDO Milan, Diaviva, Italy
Mercedes, Emirates Take off, Impact BBDO Dubai, Boomtown Productions, Dubai, United Arab Emirates
Macy’s, Yes, Virginia, JWT NY, The Ebeling Group, NY, USA
Absolut Vodka, I’m Here, TBWA\Chiat\Day NY, MJZ LA, USA

Silver Campaign

A. Dairy Panda Cheese, Kitchen, Office, Hospital, Advantage Marketing, The House, Cairo, Egypt
Bud Light Beer, Amy, Entrance, Paintball, Pillow Fight, DDB Chicago, MJZ LA, USA
Old Spice, Different Scents for Different Gents, Kiss, W+K Portland, MJZ LA, USA
McDonalds, Everybody, Techy Types, Leo Burnett London, Moxie Pictures, UK
IDFA, Hairdresser, Paramedics, TBWA\Neboko Amsterdam, 25FPS Amsterdam, The Netherlands
HBF, Working Less, How it Used to Be, Meerkats Perth, Flying Fish Sydney, Australia
American Legacy Foundation, Customer Service, Lecture Hall, Big Business, PR, Problem Solving, Arnold Worldwide, Boston, Smuggler NY, USA
Breakthrough Trust, Software Engineer, Bus Driver, Ogilvy & Mather Mumbai, Little Lamb Films Mumbai, India

Bronze

Fnissimas Thin Sliced Meats, T-Mo-T, McCann Erickson Madrid, Agosto Barcelona, Spain
Snickers, Road Trip, BBDO NY, MJZ NY, USA
Skittles, Hourglass, TBWA\Chiat\Day NY, Smuggler LA, USA
Guinness, To Arthur, Saatchi & Saatchi London, Partizan London, UK
Perrier Carbonated Waters, Melting, Ogilvy Paris, Irene Paris, France
Unilever, Arms, Ponce Buenos Aires, Furlined LA, USA
Unilever, Destiny, Ponce Buenos Aires, Prettybird LA, USA
Levi’s Jeans, O Pioneers!, W+K Portland, The Directors Bureau LA, USA
Citroen C3 Picasso, Dog, H, Suresnes, Wanda Productions, France
VW Golf City, Ca Va?, Palm + Havas Montreal, La Fabrique D’Images Montreal, Canada
Toshiba Regza SV, Space Chair, Grey London, Hungry Man London, UK
IKEA, The We Think You’re Too Young To Go To Sunny Beach Test, Hjaltelin Stahl Copenhagen, Pegasus Production Copenhagen, Denmark
McDonald’s, Baby, TBWA\Chiat\Day NY, MJZ LA, USA
McDonald’s Coffee, Joe and Frank, DDB Chicago, MJZ LA, USA
Las Vegas Convention & Visitors, Chinchilli Day LA Revolution, R&R Partners Las Vegas, Hungry Man LA, USA
Microsoft XBox Halo 3 ODST, The Life, T.A.G. San Francisco, MJZ LA, USA
1984 Theatre Prodeucion, Security Camera, SCPF Barcelona, Spain
BBC Local Radio, RKCR/Y&R London, Red Bee Media London, UK
BBC Radio 4, Bull, Fallon London, Red Bee Media London, UK
Capital Magazine, Clwon, Y&R Paris, Quad Paris, France
Allan Gray, Legend, King James Cape Town, Velocity Films Johannesburg, South Africa
Santander, Hair Conditioning, Ogilvy Buenos Aires, Elei Studios Buenos Aires, Argentina
1st for Women Insurance, So Backwards, Black River FC Johannesburg, Bouffant Johannesburg, South Africa
Virgin Media, Fantastic Journey, RKCR/Y&R London, Rogue Films, London, UK
Telenet, Extras, Duval Guillaume Brussels, Gas, Brussels, Belgium
Intel, Rockstar, Venables Bell & Partners San Francisco, Imperial Woodpecker LA, USA
Orange, Goldspots A-Team, Fallon London, RSA Films London, UK
AIDES, Grafitti, TBWA\Paris, Wanda Productions Paris, France
Sussex Safer Roads, Embrace Life, Alexander Commercials Middlesex, UK
Inpes, Chance, DDB Paris, Les Telecreatures Paris, France
Plane Stupid, Polar Bear, Mother London, Rattling Stick London, UK
Amnesty International, Death Penalty, TBWA\Paris, Warm & Fuzzy Paris, France
XXS/Dierenbescherming, Forgotten Animals Day, XXS Schiphol, The Netherlands
Barnardo’s, Turn Around, BBH London, Gorgeous Enterprises London, UK
BCI Roses Foundation, Granddaughter, McCann Erickson Santiago, Fabula Santiago, Chile
BMW, Tabletrick, Serviceplan Munich, The Brainstorm Club Munich, Germany
JCPenney, Return to the Doghouse, Saatchi & Saatchi NY, Hungry Man NY, USA
Luvs Diapers, New Kid, Saatchi & Saatchi NY, Station Film NY, USA
Nike Music SHoe, W+K Tokyo, Taiyo Kikaku Tokyo, Japan
Germanwings, Planembo, Lukas Lindemann Rosinski Hamburg, Germany
Ministry of Justice, Live Interactive Billboard Aggressive Awareness Campaign, N=5 Amsterdam, WeFilm Amsterdam, The Netherlands
HBO, The Affair, BBDO New York, Biscuit Filmworks LA, USA
Telenet, Evi Naked, Duval Guillaume Brussels, Gas Brussels, Belgium
Coca Cola Coke Zero, Swap, McCann Erickson Madrid, Take It Easy Madrid, Spain

Bronze Campaign

Cadbury Measure of a Man, Check, You’re Right, Del Campo/Nazca Saatchi & Saatchi Buenos Aires, Primo Buenos Aires, Argentina
Tooheys New Beer Economy, Leak, Nana, SMS, Saatchi & Saatchi Sydney, Cherub Pictures Sydney, Australia
Heineken, Ice Fishing, Treasure Chest, Euro RSCG Worldwide NY, Radical Media NY, USA
Apple, Broken Promises, Time Traveler, Legal Copy, TBWA\Media Arts Lab LA, Epoch Films LA, USA
Spies, Mr Jensen, Greedy Grandma, Robert/Boisen & Like Minded Copenhagen, Gobsmack Productions Copenhagen, Denmark
Vancouver International Film Festival, Sexuality, Subtitles, TBWA\Vancouver, OPC Toronto, Canada
NFL, Ballet, Playmate, NASA, Zeus, Grey New York, Rock Paper Scissors NY, USA
Melody Entertainment, Rocky, Titanic, Dances with Wolves, Braveheart, Seven, Leo Burnett Cairo, Lighthouse Film Cairo, Egypt
GMac, Pony, Truck, BBH New York, Hungry Man NY, USA
DirecTV, Tube Socks, Promise Land, Referee, Time Travel, Deutsch LA, Tool of North America LA, USA
Procter & Gamble Olympic Sponsorship, Kids, You’ll Never Walk Alone, W+K Portland, MJZ LA, USA
LG Mobile Phone Misuse Awareness, Unicorn, Locker Room, Catfight, Angry, Y&R NY, Smith and Jones London, UK
HSBC Global Lions Sponsorship, Giraffe, Training, JWT London, Outsider London, UK
Volkswagen Sweden, Piano Staircase, Bottle Back Arcade, World’s Deepest Bin, DDB Stockholm, Birth Stockholm, Sweden
Virgin Atlantic, Beauty Sleep, Becoming, Impatient, Y&R NY, O Positive Films NY, USA