The Canadian Olympic Committee is inviting Canadians to “paint the town red” in an expression of support for Canadian athletes at the Vancouver 2010 Winter Olympics. The Canadian Olympic Team Facebook fan page includes an application, “It Takes A Nation”, with fans to paint their online photographs with Canadian red. The Podium Pal application allows Facebook users to create a unique avatar with their favourite winter sports and most flattering profile picture. Posters have been distributed around Canada and a television commercial reminds Canadians about the significance of their colour (note the spelling).
Olympics Canada has run a television commercial for the campaign featuring Heather Moyse, Bobsleigh, Shelley-Ann Brown, Bobsleigh, Jeff Christie, Luge, Emily Brydon, Alpine, Brittany Schussler, Speed Skating, and Melissa Hollingsworth, Skeleton.
Click on the image below to play the video in YouTube (HD)