Campofrío are promoting the Finíssimas line of cold meat in Spain with “T-mo-T”, the story of a Yashika robot who joins a family. In a black humor contrast to the Artificial Intelligence storyline, Tmoty displaces the father, provoking him to plot a revenge full of poetic justice. As they say: “Revenge is a dish best served cold”.
Click on the image below to play the video in YouTube (HD)
The Tmoty campaign was developed at Mccann Erickson Madrid by executive creative director Leando Raposo, creative directors Mónica Moro, Pablo Colonnese and Pablo Stricker, creative Raquel Martínez, account executive Jesús Vázquez, account director Jesús Martínez Soria, account manager Nuria Rosselló, director of audiovisual production Luis Felipe Moreno, with Campofrio marketing team Jaime Lobera, Juana Manso and Silvia Álvarez.
Filming was shot by director Pep Bosh via Agosto with producer Julia Carrasco.
Media agency is Zenithmedia.