Camper‘s “Extraordinary Crafts” range of shoes is promoted in this print advertising campaign developed at Spanish agency Swing Swing. Camper describes the concept behind the brand: “Extraordinary Crafts is our way of understanding technology. All our passion to create the next generation of shoes that are useful, innovative and full of personality. Pleny of people have talked about technology before but never like Camper does. Creativity applied to ever process, from a shoe’s pre-production phase until it’s recycled. We never stop evolving. As we like to say at Camper: “A little better, never perfect”.” Here we’re introduced to the Lightweight, P87 Cushioning, 360 degree Stitching, Waterproof and The Hybrid.
The Extraordinary Crafts campaign was developed at Swing Swing, Madrid, by creative director Judith Francisco, art directors Gabriel Da Silva and Emilio Gomariz, copywriters Adolfo Pahissa and Guillermo García, account team Mercedes García, Raúl Guillén.