Cadbury has launched “Spots v Stripes”, a massive £50 million campaign designed to boost Britain’s community spirit and bring a “spirit of play” to the nation ahead of the 2012 Olympics. The first adverts in the campaign feature two teams of Finding Nemo-style marine creatures, one with spots and one with stripes, who play a game with seaweed balloons. Viewers are invited to log onto www.spotsvstripes.com to join a team and compete in any game they wish, from golf to tiddlywinks, building up national totals online for each side. The integrated effort includes TV, print, online, events, social media, with separate Facebook pages for Stripes and Spots, Twitter and YouTube.
Click on the image below to play the underwater commercial in YouTube (HD)
Click on the image below to play the promotional vide in YouTube (HD)
The Spots v Stripes campaign was developed at Fallon London, by executive creative director Richard Flintham, creative director/copywriter/art director Augusto Sola, agency producer Nicky Barnes, account director Richard Fearn, with Cadbury marketing director Phil Rumbol, head of marketing Kerry Collinge and brand manager Sandie Dilger.
Filming was shot by director Nick Gordon via Academy Films, London, with producer Lucy Gossage, director of photography Mark Silk.
Editor was Ed Line at Final Cut. Post production was done at The Moving Picture Company, London, by producer Julie Evans, VFX creative director Jake Mengers, VFX line producer Stefano Salvini, VFX Supervisor/3D artist Stefan Gertsheimer, 2D artist Michael Gregory.