Cadbury Flake Commercials
Cadbury has just pulled a new television commercial for the Flake chocolate bar, after mixed messages received during focus group tests. The advert, using a temptation scenario complete with devil, was considered to have crossed the line of raciness. The Flake has a history of sensual advertising, dating back to 1959, with the continuing jingle line, “Only the crumbliest, flakiest chocolate, tastes like chocolate never tasted before.” Cadbury’s marketing staff have consistently stuck to their claims that the advertising campaign has been about the sensuous nature of eating chocolate, nothing sexual. Here’s a few of the adverts from over the years. Decide for yourself.
A campaign in the late 1960s showed models unpeeling their Cadbury flake and biting into their moment of bliss before walking their horses along the beach.
Click on the image below to play another version in YouTube
In 1973 an artist in a field of poppies indulges in a Flake while painting in water colours. Click on the image below to play the Watercolour video in YouTube
In 1983 a model consumes her Flake while riding a canoe under a waterfall. Click on the image below to play the video in YouTube
In 1987 a woman in silk negligee succumbed to a Flake on her window sill, witnessed by a gecko on a ringing telephone. Click on the image below to play the 1987 phone video in YouTube
In 1991 model Rachel Brown seductively nibbled on a Cadbury’s Flake in an overflowing bath, winning the popular vote for the sexiest TV ad ever.
Australian model Alyssa Sutherland appeared in 2007 eating a Flake while driving a convertible, in the rain. The advert is played backwards with the young woman starting soaked though and ending up dry. Click on the image below to play the video in YouTube
In 2008 UK singer Joss Stone takes a bite from her Flake during a recording session. Click on the image below to play the video in YouTube